Credit: Edgar Cervantes / Android Authority
TL;DR
- AT&T recently launched an ad campaign that uses the BBB National Programs’ National Advertising Division findings to criticize T-Mobile for “un-truths.”
- The NAD has ordered AT&T to remove the promotional material, which it says violates ad-industry rules.
- The carrier has now filed a complaint for declaratory relief against the self-regulatory body.
You may have caught the commercial by now, where AT&T uses Luke Wilson to talk about T-Mobile as a “master of breaking promises.” The commercial in question highlights the Un-Carrier’s deceptive ads and other transgressions. It’s maybe one of the most direct attacks AT&T has taken against a rival in a long time. Now AT&T is fighting for the right to keep its campaign up.
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